After clinching their maiden IPL title yesterday, Royal Challengers Bengaluru’s (RCB) model worth is predicted to see a 25- 30 per cent surge, say analysts. In accordance with a narrative printed in The Hindu Businessline, the staff’s valuation had already jumped 67 per cent in 2024 to $117 million, rating third amongst IPL franchises.
RCB’s model journey has been fastidiously nurtured since its inception in 2007 by the United Spirits group. “RCB has at all times been among the many strongest IPL franchises, backed by international stars like Chris Gayle and AB de Villiers, deep native fan loyalty, and long-standing possession,” mentioned Lloyd Mathias, enterprise strategist and unbiased director.
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“With this win, they’re not simply among the many prime 4, they’re probably powering forward,” he mentioned. Mathias famous that the franchise has all of the components of a powerful sports activities model: an enormous fan base, constant management, passionate assist, and a compelling model story. “This victory solely solidifies and elevates RCB’s stature additional,” he added.
A key issue driving model stickiness is consistency, particularly with long-time gamers. Virat Kohli has stayed with RCB for 18 years—that sort of consistency builds deep fan loyalty, which interprets into robust model stickiness and worth. When a participant stays with a staff that lengthy, the loyalty will get handed on to the followers as effectively,” mentioned Giraj Sharma, Founder-Director, BehindTheMoon Advisor.
RCB was already a model that many massive corporates needed to affiliate with. “This win strengthens their premium positioning and can enable them to command higher sponsorship offers,” mentioned Santosh N, Managing Associate at D and P Advisory.
Udita Dutta, Founding father of sports activities communication agency Artsmith.in, pointed to RCB’s merchandising success as one other distinctive asset. “RCB is the one IPL staff with a powerful, worthwhile merchandising story. Their partnership with Puma, for instance, has made premium jersey easy,” she mentioned. “This win, coupled with their revolutionary sponsor partnerships, may enhance sponsorship values by 20–30 per cent. They, together with Mumbai Indians, are the one franchise to carry each males’s and ladies’s IPL trophies.
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Whereas the franchise has seen regular progress over time, specialists imagine an IPO might now be nearer than ever. “Given the valuation of franchises and the fan following—now rivalling or exceeding that of (English Premier League) membership (EPL), itemizing isn’t far-fetched,” mentioned Mathias. “RCB is well-positioned to leverage this momentum for international tie-ups and even a possible IPO.”
RCB’s long-awaited win – after ending runners-up in 2009, 2011, and 2016 – ends an 18-year title drought and marks a brand new period for the franchise, each on and off the sphere.