Netflix mentioned on Wednesday it is going to launch a sports activities collection titled “Beginning 5” that can showcase behind-the-scenes moments from the Nationwide Basketball Affiliation video games’ 2023-2024 season.
Streaming companies have been more and more investing in sports activities content material to drive up viewership and promoting income.
Netflix signed new content material offers with World Wrestling Leisure and Nationwide Soccer League this 12 months, increasing its sports activities slate with reside programming.
The brand new collection shall be divided in 10 components and comply with fashionable NBA stars Jimmy Butler, Anthony Edwards, LeBron James, Domantas Sabonis and Jayson Tatum.
Set to premiere on October 9, the collection shall be produced by James’ digital media firm, Uninterrupted, in affiliation with Barack and Michelle Obama’s Increased Floor Productions and former NFL quarterback Peyton Manning’s Omaha Productions.
Netflix has had success with behind-the-scenes reveals, such because the ‘Components 1: Drive to Survive’ documentary collection that fueled the game’s international recognition.