Netflix will livestream a tennis face-off between 22-time Grand Slam champion Rafael Nadal and present World No. 2 Carlos Alcaraz on March 3, the streaming pioneer stated on Monday.
“The Netflix Slam” marks the corporate’s newest foray into stay sports activities after a celeb golf match in November, which featured System One drivers {and professional} golfers.
Stay sports activities streaming by massive tech corporations has seen rising viewership in recent times and the businesses are cashing in on the development. Amazon Prime snapped up the rights to Thursday Evening Soccer, whereas Apple TV hosts Friday Evening Baseball and Main League Soccer.
The Nadal-Alcaraz match, hosted by MGM Resorts Worldwide, will happen at midday contained in the Michelob ULTRA Enviornment on the Mandalay Bay Resort and On line casino in Las Vegas. Extra gamers and matches shall be introduced later, Netflix stated in an announcement.
Massive tech’s foray into stay sports activities has challenged conventional TV-focused firms, for which stay sports activities stays a uncommon vivid spot, at a time when cord-cutting is upending their enterprise fashions.
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Netflix has instructed it doesn’t plan to compete for sports activities rights, with finance chief Spencer Neumann saying in September that it was onerous to see a return on billions of {dollars} of funding in stay sports activities.
As a substitute, the corporate plans to give attention to what known as sports activities shoulder programming – companion content material equivalent to its “System 1: Drive to Survive” documentary collection that hopes to faucet the identical viewers base as stay sports activities.
The tennis face-off between Nadal and Alcaraz will stream as a twin broadcast in English and Spanish. Tickets for the occasion begin at $88 and can go on sale on Friday.
“I’m positive it is going to be a unbelievable night time of tennis,” Nadal stated in an announcement.