Large Ten Community attracts volleyball-record 612K viewers for Wisconsin-Nebraska


The Bob Devaney Sports activities Heart was packed for Wisconsin at Nebraska/Nebraska picture

NCAA ladies’s volleyball hit one other TV rankings house run on Saturday night time when the ballyhooed showdown between Nebraska and Wisconsin turned the most-watched volleyball match within the historical past of Large Ten Community.

Because the nation’s top-ranked groups, each undefeated, battled in a 190-minute, five-set thriller, the total-average viewership was 612,000, in line with the in a single day Nielsen rankings reported by the @SportsTVRatings web site.

Volleyball exceeded 600K for the primary time on BTN, topping the 587,000 that had tuned in for the Nebraska-Wisconsin match on Black Friday, November 25, in 2022. Stay volleyball matches on BTN, which has a “attain” of roughly 48 million subscribers, averaged 126,000 viewers in 2022.

The epic tussle on Saturday night time, gained by the host Huskers (15-13 within the tie-breaking set), had lured a document crowd of 9,198 to the Bob Devaney Heart in Lincoln, which has offered out for volleyball 317 consecutive instances. The massive throng of red-clad Nebraska supporters created a scorching ambiance for TV viewers and the torrid competitors between the then-No. 1 Badgers and No. 2 Huskers seemingly stored them from flipping the channel.

The volleyball on Saturday topped Large Ten Community’s reside occasions in viewership, beating out the Northwestern-Nebraska soccer sport, which attracted 560,000 within the late afternoon slot, and the 232,000 that watched the early soccer sport between Rutgers and Indiana.

It’s extremely vital when ladies’s volleyball attracts extra eyeballs than soccer, notably this deep within the season when convention video games are concerned.

BTN had given the Nebraska-Wisconsin loads of promo time throughout its soccer telecasts, together with a prolonged phase with volleyball analyst Emily Ehman (a daily on’s NCAA Zoom chats with VBM editor Lee Feinswog) throughout halftime of the Northwestern-Nebraska sport from Lincoln.

One other boffo volleyball viewership for Large Ten Community may very well be in retailer when it airs the rematch between Nebraska and Wisconsin from the UW Discipline Home in Madison, once more on Black Friday, November 23, at 3 p.m. Central. Spherical 2 between the red-hot rivals seemingly will decide the Large Ten title.

A viewership of 612,000 in the course of soccer season got here on the heels of the 518,000 that watched Nebraska’s non-conference outside volleyball match in late August that attracted 92,003 followers to Memorial Stadium in Lincoln. That the viewers numbers proceed to rise throughout an period in TV that has seen cord-cutters abandon conventional cable in droves speaks to the accelerating recognition of the game.

The document volleyball viewership was gained regardless of intense competitors from faculty soccer and the major-league baseball playoffs on Saturday night time. The NLCS sport between the Philadelphia Phillies and the Arizona Diamondbacks had 4.61 million viewers. Faculty soccer was watched by 4.08 million on ABC (Duke-Florida State), 3.73 million on NBC (Michigan-Michigan State) and three.22 million on Fox (Utah-USC).

Don’t be stunned if TV viewership information proceed to tumble as ladies’s volleyball builds momentum towards the NCAA title match on December 17 at Amalie Enviornment in Tampa, Florida. The NCAA ultimate strikes away from cable TV and can air for the primary time on an over-the-air platform, ABC, accessible in nearly all of America’s roughly 123 million TV households. When the NCAA ladies’s basketball championship sport switched to ABC this spring, it logged a document viewership of 9.9 million.

Nonetheless, the subsequent red-letter day for volleyball figures to return this weekend, when the match between Large Ten and geographic rivals Minnesota and Wisconsin from Madison will probably be telecast Sunday afternoon on over-the-air Fox.

The Gophers and Badgers could have an early afternoon NFL sport as a lead-in for his or her 3:45 p.m. Central begin. The early regional video games this previous Sunday on Fox had a total-average viewership of 14.5 million.

It’s no stretch to undertaking that with such a big potential spillover viewers from soccer, the volleyball match on Sunday may exceed 1 million viewers and even beat the document complete of 1.188 million that watched Wisconsin and Nebraska battle for the 2021 NCAA title on cable ESPN2.

In the meantime, on Sunday a progress in curiosity amongst informal followers seemingly was mirrored when the Large 12 match between UCF and Baylor picked up 202,000 total-average viewers in a 1 p.m. Japanese begin. It drew a reside crowd in Waco, Texas, of solely 613, and neither the Knights nor the Bears get pleasure from a very massive volleyball fanbase, but greater than 200K tuned in. On Sunday night time, ESPN’s telecast of the Pac-12 showdown between Stanford and Oregon (each ranked within the high 10 of the Tremendous 16 Media Ballot) drew a viewership of 103,000.



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