NBA: LeBron James’ ’the choice of all selections’ announcement seems to be PR stunt

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LeBron James had one other “choice” to announce. Seems, it was an advert.

The “choice” reference is a nod to how he introduced in July 2010 that he was becoming a member of the Miami Warmth. The announcement turned out to be an advert marketing campaign for a cognac model.

James posted on X that it was “the choice of all selections.” The quick video exhibits him strolling towards a chair, then taking a seat reverse one other man seated a number of ft away — mildly harking back to the setup for his first “choice” when he sat reverse broadcaster Jim Grey for a televised announcement of the information that he was becoming a member of the Warmth.

Social media went wild with hypothesis, as can be anticipated. James — the NBA’s all-time main scorer — turns 41 in December and isn’t solely the NBA’s oldest present participant but additionally is about to set a document by showing in his twenty third season within the league. He isn’t below contract previous this season, which prompted apparent questioning if this might be how he publicizes a retirement plan.

Ticket costs for the Lakers’ last regular-season sport in April soared on Monday on secondary markets, with followers prepared to spend massive cash simply in case James does determine that this season is his final.

Printed on Oct 07, 2025



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