The Pac-12 introduced Tuesday it has secured a long-term, secondary media rights take care of The CW because it prepares to launch a rebuilt convention with 9 members in 2026.
This settlement is an extension of its earlier deal, which started in 2024 and can now run by means of 2030-31. The CW will broadcast 13 soccer video games, 35 males’s basketball video games and 15 girls’s basketball video games in the course of the common season. The community may also broadcast the ladies’s basketball match semifinal and championship video games.
Tuesday’s information comes on the heels of CBS securing a deal in June to turn into the Pac-12’s main media accomplice. CBS’s deal additionally runs by means of the 2030-31 season.
CBS Sports activities, Pac-12 lengthen partnership with community changing into main accomplice as league eyes enlargement
Chip Patterson
The Pac-12 will develop from two colleges (Oregon State and Washington State) to 9 in 2026 with the additions of Boise State, Colorado State, Fresno State, Gonzaga (basketball), San Diego State, Texas State and Utah State. The brand new Pac-12 will embody 5 former Mountain West members.
The media partnerships with CBS and The CW are important developments for a convention looking for to solidify its place as one of many prime 5 leagues within the FBS. The brand new agreements assure the Pac-12 will attain 100% of U.S. households through over-the-air broadcast networks. The Pac-12 is assured at the very least 17 soccer video games will air on nationwide free-to-air networks beginning in 2026, simply behind the 4 energy conferences, together with the ACC’s 18 scheduled video games for 2024. Thirty-nine males’s basketball video games shall be televised on free-to-air networks, rating second nationally behind the Massive Ten (41), in keeping with The Pac-12.
“Our partnership with The CW has been one in every of mutual progress and transformation, from the event of our Pac-12 Enterprises’ broadcast manufacturing enterprise to the numerous added worth and optimistic influence to our present and future members through true nationwide attain throughout 100% of U.S. tv households,” mentioned Pac-12 Commissioner Teresa Gould.
Pac-12 Enterprises, the printed manufacturing arm of the convention, will produce all 66 occasions on The CW.
The CW started airing Pac-12 video games involving Washington State and Oregon State in 2024. The community has leaned closely into sports activities programming lately, with over 40% of the community’s programming hours now comprised of sports activities. The CW reported scores progress within the final 5 quarters. Eleven soccer video games involving Washington State and Oregon State averaged 431,000 viewers final season on The CW.
“The Pac-12 has been a key accomplice within the success of CW Sports activities, and we’re thrilled to solidify our relationship with the convention for an extra 5 years,” The CW president Brad Schwartz mentioned.
CBS and Paramount+ introduced in June it is going to air a minimal of three regular-season soccer video games and the Pac-12 Championship Sport yearly beginning in 2026. The settlement additionally contains at the very least three regular-season males’s basketball video games and the convention’s basketball championship recreation. CBS Sports activities Community will air a most of 10 soccer and 17 males’s basketball video games.
The Pac-12 is looking for extra media companions forward of its relaunch in 2026.
Monetary particulars of the Pac-12’s media agreements with CBS and The CW haven’t been launched.