The Slim Jim takeover of WWE simply obtained violent—actually. On the June 6, 2025 episode of SmackDown, WWE formally debuted the first-ever Slim Jim Desk throughout a chaotic Bakersfield Brawl between Zelina Vega and Piper Niven.
Followers within the area have been chanting for tables—and so they obtained one, however with a company twist. When the desk appeared, it was exhausting to overlook the Slim Jim logos slapped on each side. That’s proper: the legendary snack model has gone from business spots to turning into a part of in-ring carnage.
With kendo stick help from Giulia, Zelina Vega hoisted Niven up and delivered a thunderous powerbomb by way of the Slim Jim Desk, giving the brand new branding its first main on-screen destruction.
This brutal spot comes as WWE ramps up its partnership with Slim Jim forward of RAW’s transfer to Netflix in 2025. Slim Jim would be the official middle ring sponsor for the purple model and is turning into much more embedded in WWE’s visible id—now together with tables.
In a press release, Grant Norris-Jones, EVP and Head of World Partnerships at TKO, stated:
“Over the previous two years, WWE and Slim Jim have renewed some of the memorable collaborations in sports activities leisure historical past and we are going to broaden on that momentum because the partnership continues within the coming years.”
Ashley Spade, VP and GM of Snacks at Conagra Manufacturers, added:
“Extending our partnership throughout Monday Evening RAW will give us much more alternatives to create distinctive and memorable experiences that faucet into the wealthy historical past and vitality of each Slim Jim and WWE.”
Between branded tables, digital campaigns, and Famous person-driven adverts, Slim Jim’s WWE integration is simply getting began.
What did you consider the Slim Jim Desk making its first look? Ought to extra weapons get branded remedy, or was this one snap too far? Please share your ideas and suggestions within the remark part under.