Press Releases
Collaboration & sustainability headline Nitto ATP Finals as Torino Inexperienced Undertaking enters second yr
Initiative is pushed by Nitto, ATP and the FITP
November 09, 2024
FITP
The Inexperienced Wall was unveiled on Saturday forward of the beginning of the Nitto ATP Finals.
By ATP Employees
Because the Nitto ATP Finals kicks off, the second yr of the Nitto ATP Finals Torino Inexperienced Undertaking continues to raise the event’s dedication to environmental sustainability. This initiative, pushed by Nitto, ATP and the Federazione Italiana Tennis e Padel (FITP), includes a collection of initiatives that join followers, companions, and native stakeholders, underscoring the ability of partnership in advancing sustainable practices throughout the sport.
Spotlight: The Inexperienced Wall
Within the coronary heart of the Fan Village, guests will discover The Inexperienced Wall — a sustainability-focused set up designed with reside vegetation, developed collaboratively by Nitto, ATP and FITP. The wall invitations followers to interact instantly with the theme of sustainability, providing a vibrant backdrop for pictures and social media shares that promote environmental consciousness. Following the event, The Inexperienced Wall will probably be relocated inside Turin, an energetic image of the town’s sustainability mission. As one of many European Fee’s 100 “Mission Cities”, Turin has dedicated to reaching local weather neutrality by 2030.
Innovation Summit: Round Economic system Management
This yr’s Nitto ATP Finals Innovation Summit hosted its third version on Friday, bringing collectively thought leaders to debate the ‘Proper to Restore’ and round economic system initiatives. Audio system from Nitto, FITP, the Metropolis of Turin, and the Politecnico of Torino, amongst different trade representatives, joined a collection of roundtable discussions, specializing in modern approaches to sustainable consumption and waste discount. The Summit reaffirms Nitto and ATP’s shared dedication to sustainability by way of thought management and energetic partnership with native establishments.
Fan Participation: Monitoring Journey Emissions
For the primary time, followers attending the Nitto ATP Finals may have the prospect to assist the event’s sustainability targets by logging their journey to and from the occasion. Powered by Nitto in collaboration with sustainability startup LOWR, this initiative will present invaluable insights into the carbon footprint of fan journey, a significant contributor to occasion emissions. This venture is a part of ATP’s broader ATP Serves technique, which focuses on advancing the game’s sustainability.
“The Nitto ATP Finals is the head of our season, and we’re proud to see it main the best way on our sustainability roadmap,” stated Massimo Calvelli, ATP CEO. “This progress is pushed by partnerships, combining strengths to realize significant change. Nitto’s assist, alongside the dedication of all our companions, has been important in making this occasion the most effective it may be — for tennis, our group and the planet.”
This yr’s Nitto ATP Finals Torino Inexperienced Undertaking initiatives construct on a profitable yr in 2023, with actions together with planting 40 timber within the neighborhood of the Inalpi Area, set up of inexperienced roofs atop choose bus stops within the metropolis and donating €100,000 to the Municipality of Turin.