The NBA and WNBA introduced a 12-year extension of their international outfitting, merchandising, advertising and content material partnership that solidifies Nike because the chief in international basketball and because the unique on-court uniform and attire supplier for the NBA, WNBA and NBA G League.
Nike will prolong its rights over 12 extra seasons to design and manufacture NBA, WNBA and G League uniforms, on-court attire, and fan attire, furthering its dedication to develop and enhance the game of basketball for the subsequent era.
“Nike has all the time been greater than a league sponsor — we’re a strategic companion with an unwavering dedication to rising the sport, alongside the NBA, WNBA and NBA G League,” mentioned Elliott Hill, Nike President and CEO. “Our collective energy, international attain and real love for the sport will solely proceed to create new pathways and alternatives for gamers and followers.”
The worldwide extension is highlighted by new content material initiatives, a complete dedication to grassroots basketball, in addition to the continued improvement of a joint membership program that delivers advantages to followers of the manufacturers by way of distinctive merchandise, content material and experiences. As the most important champion of the ladies’s recreation, Nike can also be deepening its funding within the WNBA.
“Nike is inextricably linked to basketball and has helped gas the expansion and innovation round our sport for many years,” mentioned NBA Commissioner Adam Silver. “With an added give attention to youth basketball, our expanded partnership will create much more alternatives for aspiring gamers to study and compete in any respect ranges and for followers of all ages to interact with the NBA and WNBA.”
“Since our league’s inception, Nike has dedicated to a shared imaginative and prescient for women and girls’s basketball,” mentioned WNBA Commissioner Cathy Engelbert. “Our continued partnership is a chance to fortify avenues for improvement and improve touchpoints throughout our dynamic fanbase whereas globally showcasing the WNBA.”