In a daring transfer that’s certain to stir the wrestling world, AEW took benefit of its new take care of Fox Sports activities Mexico by airing a number of ads throughout WWE Uncooked broadcasts. Though WWE continues to be underneath contract with the community till the top of the yr, Fox Sports activities Mexico has already begun pushing AEW content material, and it’s inflicting fairly a stir.
Through the October 14 episode of WWE Uncooked, AEW commercials had been aired throughout many of the present’s breaks, selling AEW’s current take care of the community. As if that wasn’t sufficient, as soon as Uncooked wrapped up, Fox Sports activities Mexico instantly transitioned into an AEW information present, utilizing WWE Uncooked as a lead-in for AEW content material. The adverts and promotion got here as a part of AEW’s new multi-regional broadcast take care of the community, which started airing AEW programming this previous Saturday.
This aggressive promotion technique doubtless hasn’t gone unnoticed by WWE, because it now shares airtime with its greatest competitor on the identical channel. With WWE’s transfer to Netflix coming in 2025, Fox Sports activities Mexico seems desperate to fill the hole by closely selling AEW in the course of the time WWE nonetheless occupies on their community.
From a broadcasting perspective, this creates an uncommon state of affairs the place WWE followers tuning in for Uncooked are met with AEW adverts throughout industrial breaks and instantly after the present. Though WWE nonetheless holds a presence on the community for now, this push for AEW is a transparent indication that Fox Sports activities Mexico is setting the stage for the transition. For WWE, it will not be splendid to have their rival firm straight marketed throughout their flagship program.
Do you suppose AEW’s daring promoting technique will affect WWE’s presence in Mexico? Please share your ideas and suggestions within the remark part under.