By Tennis Now | @Tennis_Now | Monday, September 30, 2024
Photograph credit score: Cyril Masson
The GOAT visited the Nice Wall.
Novak Djokovic celebrated his return to China with a go to to the Nice Wall for his sponsor, Lacoste.
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In what Lacoste referred to as “an unprecedented encounter between two international icons”, Djokovic visited The Nice Wall, a UNESCO World Heritage website.
“For over 90 years, we now have been pushed by the values of innovation, creativity, and surpassing oneself, inherited from René Lacoste himself,” Thierry Guibert, CEO of Lacoste, stated. “We’re extraordinarily proud to as soon as once more break the mould with this extraordinary encounter: tennis legend Novak Djokovic and the long-lasting Nice Wall. A strong image of unity and grandeur, this website provides a singular backdrop to have a good time the fusion of heritage and innovation, completely illustrating the essence of our imaginative and prescient at Lacoste.”
This international initiative, launched in Paris in April 2024 with the “Play Massive” marketing campaign, is a real ode to boldness, magnificence, and creativity. The Nice Wall, one of many Seven Wonders of the World and the one man-made construction seen from area, units a brand new report by internet hosting this occasion.
As an emblem of the connection between two cultures, the Nice Wall was illuminated with Lacoste’s iconic colours, the place an impressive tennis courtroom was unveiled.
Lacoste ambassador Wang Yibo, one in every of Asia’s most influential younger artists, was available to welcome Novak Djokovic.