By Chris Oddo | @TheFanChild | Monday Could 20, 2024
Saudi Arabia and the WTA Tour have strenghthened their working relationship.
On Monday the Tour unveiled a multi-year partnership with the Saudi Public Funding Fund (PIF).
The PIF will develop into the first-ever naming companion of the WTA Rankings. Moreover, PIF will work with the WTA to increase current initiatives and develop new alternatives for younger gamers, with the objective of boosting the profiles of the sport’s subsequent generations of stars.
It’s one other step within the rising funding made by the Saudis within the sport of tennis.
In February we discovered that the WTA Finals can be in Saudi Arabia beginning this 12 months, as a part of a three-year deal that can improve the prize cash for this November’s season-ending championship to a document $15.25 million, a 70 p.c improve from 2023.
The Public Funding Fund (PIF) and the WTA on Monday unveiled a multi-year partnership that can assist their shared ambition to develop girls’s skilled tennis.
Click on the hyperlink under to listen to extra in regards to the announcement. ⬇️
— wta (@WTA) Could 20, 2024
In February PIF additionally introduced its partnership with the ATP and have become the official naming companion of the PIF ATP Rankings, which makes the PIF the one international companion throughout each the WTA and ATP Excursions.
Moreover, PIF has additionally partnered with mixed WTA 1000 and ATP Masters 1000 tournaments in Indian Wells, Miami and Madrid, along with the Beijing WTA 1000 and ATP 500 occasions.
“We’re delighted to welcome PIF as a World Associate of the WTA and our first-ever official naming companion of the WTA Rankings,” mentioned Marina Storti, the CEO of WTA ventures. “Collectively, we sit up for sharing the journey of our gifted gamers throughout the season, as we proceed to develop the game, creating extra followers of tennis and galvanizing extra younger individuals to take up the sport.”