The LA Clippers are opening a brand new area subsequent season. With that may come a brand new search for the workforce. Not only a minor rebrand, however a serious one from high to backside.
The Clippers may have a brand new main emblem that incorporates a ship embedded inside a stylized “C”. The workforce’s alternate emblem will function a stylized “LA” with the A perched atop the underside portion of the L.
The workforce’s coloration scheme will nonetheless function a combination of blue, pink and white, however with completely different tones. The Clippers will now function a navy blue shade as their main coloration, with pink, white, gray, and finally an influence blue, blended in.
The workforce additionally thought of altering the franchise’s nickname. However fan suggestions confirmed that followers have an attachment to the Clippers title. One workforce official stated the thought of adjusting the title drew “outright hostility” from followers. That wasn’t misplaced on workforce proprietor Steve Ballmer.
“The main focus teams are advisory, not definitive,” Ballmer informed ESPN. “However I nonetheless hearken to them, and I’ve heard, partially to my shock, that there is no such thing as a curiosity in a reputation change. I had considered [the name] years in the past, earlier than I bought the workforce, however we heard related reactions again then.”
The brand new logos, uniforms and coloration schemes will start with the beginning of the 2024-25 season. That is along with the workforce transferring into the brand new Intuit Dome for the beginning of subsequent season.