Tiger Woods and his purple shirt on Sunday had been one of the vital formidable sporting combos in historical past.
Now the 15-time main champ is harnessing that energy in a brand new clothes enterprise with Taylor Made as he strikes on from the 27-year Nike deal which made him an estimated $745 million.
As he prepares to return to enjoying motion for the primary time at this week’s $20 million Genesis Invitational in California, Woods launched his new model “Solar Day Purple” with a full vary of clothes and golf gear he mentioned he’s been engaged on “through the years”.
“It’s the correct time in my life,” Woods mentioned on the launch occasion.
“It’s transitional. I’m now not a child anymore. Life modifications, I’ve youngsters now, and this is a vital a part of transitioning into this a part of my life, to have a product and a model that I’m happy with.”
Woods and Nike ended their relationship, which started when he turned professional in August 1996 along with his “Howdy, World” marketing campaign, late final 12 months with the corporate having ended its golf tools enterprise in 2016.
Now, he’s all-in with TaylorMade on an attire and footwear line which includes his 15 main championships into the brand of a tiger stretched throughout the three phrases.
“I’ve realized a lot through the years and have a lifetime of expertise adjusting my attire and footwear to assist me play higher primarily based on the way in which it was constructed,” Woods mentioned.
“There are issues that I may let you know that nobody knew I used to be doing through the years. I’m able to share these secrets and techniques with the world.”
Woods has worn some variation of purple within the ultimate spherical of tournaments his total profession as a result of his Thai-born mom, Kultida, informed him it was his energy color.
It helped propel him to 82 PGA Tour wins together with 5 Masters titles.
The revelation of the brand new model got here three days earlier than Woods will get set to make his 2024 debut at Riviera, having pledged to play a event a month after surgical procedure final 12 months fuse his ankle after the Masters stored him off the course.