Huge 12, WWE companion for 2023 championship sport with Most Excellent Participant to obtain customized title belt

The Huge 12 has partnered with the WWE to advertise the convention’s upcoming championship sport on Dec. 2. Notable WWE wrestlers might be readily available throughout pre-game group occasions, opening coin toss and, after all, the sport itself. 

The partnership will embody a Huge 12 x WWE brand on the sector, together with a merchandise line that might be out there for buy within the stadium and on-line. Moreover, the winner of the sport’s Most Excellent Participant might be rewarded with a customized championship title belt by a WWE wrestler. 

“WWE is a worldwide model that connects with a big selection of audiences,” Huge 12 commissioner Brett Yormark mentioned in a press release. “With this partnership, we’ll combine WWE and its model energy into one of many convention’s greatest moments, additional strengthening the bridge between sports activities and leisure all through the Huge 12.” 

Underneath Yormark, a former music and leisure govt, the Huge 12 has aggressively used its championship sport as a significant branding alternative. Final season, the league partnered with streetwear model A Bathing Ape for a co-branded brand and unique attire line. Officers have been decked out in BAPE-inspired camo logos. On the Huge 12 basketball and baseball tournaments, the league launched Huge 12 Eats, a line of Huge 12 school-inspired concession objects. 

The league is simply growing its funding within the occasion in 2023. Along with the WWE promotions, the league is debuting its first-ever televised halftime present with Nelly headlining. Extra promotions surrounding the sport are anticipated within the coming weeks. 

“Brett and his workforce on the Huge 12 have turbocharged the convention by progressive media rights offers and business partnerships, always exploring new methods to develop the convention’s attain and affect,” WWE president Nick Khan mentioned in a press release. “We’re excited to companion with them and assist amplify the Huge 12 Championship.” 

The 2023 Huge 12 Championship Sport kicks off at 12 p.m. ET at AT&T Stadium in Arlington, Texas. With solely two weeks remaining, 5 convention groups — Texas, Oklahoma State, Oklahoma, Iowa State and Kansas State — are nonetheless alive for a berth. 

Final season, No. 13 Kansas State edged out No. 3 TCU for a 31-28 victory to seize its third Huge 12 championship. Operating again Deuce Vaughn captured Most Excellent Participant honors.